When I think of telecommunication, I think of cords, internet, phones, satellite dishes and telecom towers. With these elements in mind and knowing that the name can be split into two words, I can use two separate fonts for each word. 

 

I have chosen Signpainter font for ‘Tele’ which represents the cords connecting to each other and Avenir bold font for ‘Max’ to give more impact. I have deconstructed the ‘x’ to make it more dominant. The circle behind represents the shape of a satellite dish. And the dark aqua colour is a cool and calm colour to represent the calmness achieved by connection.